Image to STL vs image to 3MF
STL is the classic 3D printing format, but it only stores geometry. That makes it fine for one-color reliefs and simple shapes, but weak for images that need multiple printable colors. 3MF is a better fit when color assignments should survive the export and open correctly in a slicer.
What STL can and cannot store
STL stores triangles. It does not reliably carry filament assignments, named parts, units, slicer metadata or color regions. If you convert a multicolor image to STL, the slicer usually sees one geometry object and you must manually paint or split it afterward.
Why 3MF helps with multicolor printing
3MF can package multiple model objects and color/material metadata. For an image-based object, that means black letters, white background, blue borders and other regions can remain separated enough for OrcaSlicer or Bambu Studio to assign different filaments.
Why not just paint an STL in the slicer?
Manual painting can work for simple surfaces, but it is slow and fragile for detailed logos or text. If the source image already contains the color information, exporting a structured 3MF is usually faster and more repeatable.
Practical recommendation
If your goal is a one-color raised object, STL is enough. If your goal is a print that uses multiple filaments based on an image, use 3MF from the start. It keeps the workflow closer to the actual slicer and avoids rebuilding color assignments manually.
Try image to 3MF